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Talent Spotlight Series: Operations and Social Media Manager

Updated: Aug 30, 2022

The Talent Spotlight Series is designed to put YOU or someone you know in the spotlight to help increase awareness about the various career opportunities available. If you are interested in being featured in the Talent Spotlight Series, please fill out this form.

Today we are talking with Elie Peterson about her role as an Operations and Social Media Manager.

I can't believe I am saying this, but I have known Elie for over 10 years...How is that possible?! Elie and I met while we were both attending the University of Oklahoma. We both worked as RA's and now all these years later have reconnected via this blog. I am so excited to share Elie's career journey with all of you and give you exposure to the world of operations and social media management. If you are in the Kansas City area, Elie is definitely someone to meet up with for coffee - be sure to ask for a great book recommendation during your conversation. I promise it won't disappoint!

Now let's learn more about Elie...

Name: Elie Peterson

Current Position:

Operations Manager & Social Media Manager

Time in Current Position: 3 Years

Where Can You Connect with Elie?

Connect on LinkedIn!

You can also connect via:


Instagram: @grammerlie

What does a day in the life of an Operations and Social Media Manager look like?

As an Operations Manager, my average day consists of assisting various departments in developing and evolving processes that help them be more efficient. I also help with a lot of internal questions and issues that come up, as well as providing support to our sales and accounting teams.

While my main role is in Operations, I also provide a lot of support to our social media team. Primarily, I handle our social media ads, both with creation and management. On an average day, I might be checking ads to make sure they’re running and staying within their budget. I may also be creating ad copy and working with our account management team to make sure the clients’ needs are met.

What roles did you have prior to your current role?

I started as a Sales Associate, then moved into a social media associate role. From there, I moved up to Social Media Manager and then into Operations. I’ve technically been our Operations Manager since 2019, but I never truly left my social roots behind.

How did your experience in previous roles help you succeed in your current position?

I have always been very adaptable when it comes to job roles. Some of my previous roles have included positions in the food service industry, customer service, and a more traditional “office” setting.

This adaptability and wide range of experience has helped me develop professional flexibility which is extremely useful in Operations, particularly working in a marketing field. I’ve found that I experience the most success in my role when I set enough parameters in a process for my coworkers to feel secure in the steps while also having flexibility to operate at their own rhythm.

Is there any specialty training or area of expertise needed to succeed in your current ro