Informational interviews are an underutilized yet powerful tool for career exploration and advancement. By striking up a conversation with someone in a role or industry you aspire to, you gain firsthand insights, expand your network, and uncover opportunities that aren’t publicly advertised.Â
Informational interviews have had a significant positive impact on my career. The professional acquaintanceships I’ve cultivated by asking people for informational interviews have resulted in mentorship, friendship, job opportunities, and the feeling that I have a lot of awesome people in my network to turn to for support.Â
One powerful example occurred when I was burnt out at work and unsure where to go next. I started treating informational interviews as a side hustle to explore my next move. I spent two months trying to have as many conversations as possible with interesting people doing inspiring work. It was hard work to fit in on top of my full-time job, but that period of intentional relationship building is still benefitting my career years down the line.
I was introduced to someone who worked at a coding boot camp, and she became part of my professional network. A few years later, after working with a career coach and having a clearer picture of my desired career path, I reached out to her and told her I would love to do her job. Fast-forward a couple of months: She was transitioning from her role, introduced me to the school’s CEO, and landed one of my favorite jobs yet.
Countless job offers and opportunities come through personal connections instead of applying to job listings. Here’s how to leverage informational interviews to boost your career, identify the right people to connect with, and prepare effectively.
Why Informational Interviews Matter

Informational interviews serve multiple purposes, such as:
Gaining Industry Insights: Learn about trends, challenges, and expectations from professionals with real-world experience.
Building Your Network: Personal connections can lead to mentorship opportunities and job referrals.
Clarifying Career Goals: Conversations with industry insiders can help you decide if a particular career path aligns with your interests and values.
Showcasing Initiative: Reaching out for informational interviews demonstrates your proactive approach to professional growth.
Identifying the Right People to Interview
Selecting the right individuals to reach out to is crucial. Here’s how to narrow your focus:
Start with Your Network: Tap into your existing connections—friends, family, colleagues, alum networks, or LinkedIn contacts.
Target Industry Insiders: Look for professionals in roles or industries you’re curious about. Use LinkedIn or professional association directories to find them.
Seek Diverse Perspectives: To get a well-rounded understanding, include individuals at various career stages, from entry-level employees to senior executives.
Leverage Alumni Networks: Many universities have alum eager to help current students or fellow graduates.
How to Prepare for an Informational Interview
Preparation sets the stage for a productive conversation. Follow these steps:
Research the Interviewee: Familiarize yourself with their career path, company, and industry. This shows respect for their time and helps you ask informed questions.
Define Your Goals: Be clear on what you want to learn, whether it’s about job responsibilities, industry trends, or career advice.
Craft Thoughtful Questions: Prepare a mix of open-ended questions, such as:
What does a typical day look like in your role?
How did you get started in this industry?
What skills or experiences have been most valuable in your career?
What trends are shaping the future of your field?
Keep It Short: Respect their time by keeping the conversation to 20–30 minutes unless they offer to extend it.
Practice Your Elevator Pitch: Be ready to introduce yourself succinctly and explain why you’re interested in their field or role.
During the Interview
Start with Gratitude: Thank them for taking the time to speak with you.
Lead with Curiosity: Let their responses guide the conversation, and don’t be afraid to ask follow-up questions.
Take Notes: Capture key insights and advice for future reference.
Be Mindful of Time: End the conversation promptly unless they indicate they’re open to continuing.
After the Interview

Send a Thank-You Note: A brief, personalized email expressing your appreciation can go a long way toward leaving a positive impression.
Reflect on What You Learned: Identify actionable takeaways and how they align with your career goals.
Stay Connected: Add them on LinkedIn or send occasional updates to maintain the relationship.
Conclusion
Informational interviews are a strategic way to gain clarity, expand your network, and uncover opportunities that align with your career aspirations. By identifying the right people to connect with, preparing thoroughly, and following up thoughtfully, you can unlock valuable insights and pave the way for future success. So, take the leap and start reaching out—your next career move could be just one conversation away!
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