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Talent Spotlight Series: Lead Associate Creative Director

The Talent Spotlight Series is designed to put YOU or someone you know in the spotlight to help increase awareness about the various career opportunities available. If you are interested in being featured in the Talent Spotlight Series, please fill out this form.


Today we are talking with Maxwell Griffin about his role as a Lead Associate Creative Director at Target.


Maxwell and I are former colleagues who worked together at adidas here in Portland, OR. One of the things I have always admired about Maxwell is his ability to create meaningful, creative content about just about any subject you put in front of him. Maxwell is filled with kindness and genuine care for others. Combine that with the passion he has for making an impact and his potential is absolutely unstoppable. I am so honored to know Maxwell and to be able to watch him continue to make his mark on the world in so many creative ways!


Now let's learn more about Maxwell...


Name: Maxwell Griffin


Current Position:

Lead Associate Creative Director


Time in Current Position: 1.5 years


Where Can You Connect with Maxwell?

Connect on LinkedIn!




What does a day in the life of a Lead Associate Creative Director look like?


In a nutshell, my day-to-day consists of working with business and marketing partners to develop creative concepts that will tell a story in the most impactful way. Partners come to my team with a specific moment or story that they’d like to amplify, and it is my role to take that information and bring it to life in a compelling, visual way – working alongside talented designers, videographers, photographers, and producers.


What roles did you have prior to your current role?


My career path was far from linear. Before this role, I was a Media Designer at adidas.

But, to rewind back to the beginning, I was actually a Sociology major with a Film/TV minor in undergrad where I also played collegiate soccer followed by four years professionally. I honestly had no idea what I wanted to do after I was done playing – I just knew that it was going to be with something involving sports. After a lot of grinding, networking and following my passion for storytelling, I was able to get a foot in the door position at adidas, and the rest is history.


How did your experience in previous roles help you succeed in your current position?


Teamwork, teamwork, teamwork! Playing competitive sports all my life taught me the value of teamwork and the collective. Since I work with so many different creative minds, it’s a beautiful thing when we can all come together to make one dope final product!


I will also say, when it comes to the design/creative side, my earlier role as a Media Designer also helped me tremendously because I was doing more hands-on work with videography, editing, design, and photography. I now go into projects with a HUGE appreciation and understanding of different roles that bring a project to life.


Is there any specialty training or area of expertise needed to succeed in your current role?


I’m a believer that in order to elevate your ideas, you have to first get your hands dirty with the technical work. Everything I know now was mostly self-taught, so for me, it was really diving in and understanding how to:


1) understand the principles of both photography and videography